From Greenwash to Green Gold: Why Going Green Isn't Just Hugging Trees (But Maybe You Should Anyway)

Welcome to this edition of my Substack. I invite you to lend your ears (or at least, your eyes) for a moment as we delve into today's insightful discussion. We're diving into the concept of natural capital, a snazzy term for Earth's goodies – the forests, oceans, and lively creatures that not only keep our businesses running but also keep us alive. Pict…