Purpose vs. Purposeful: Beyond Semantics, Towards Lasting Impact
Unpacking the Difference Between Purpose and Purposefulness
The recent 80th anniversary of the United Negro College Fund (UNCF) sparked a reflection on the power of true purpose, particularly in contrast to the fleeting nature of "corporate purposefulness" we often witness today. While brands and agencies chase awards and accolades with short-lived campaigns, UNCF stands as a testament to the enduring impact of …
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