The Commodity Trap: Avoiding Irrelevance in the Age of Disruption

How to Thrive in a World of Commoditization

Apr 26, 2024

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The business world loves a good doomsday prophecy. Headlines scream about industries on the brink of extinction, jobs being replaced by robots, and the ever-looming threat of commoditisation. But before we succumb to panic, let's take a step back and examine these anxieties with a critical eye.

Disintermediation, the removal of intermediaries in a supply…

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